Thursday, October 2, 2008

Rhetorical Analysis of McCain Ad

http://www.johnmccain.com/Informing/Multimedia/Player.aspx?guid=c4745c45-7a80-4b25-8739-a80f29b26be6

In this ad, McCain uses a lot of pathos. The ad talks about Obama cutting off support that could save the lives of our troops and risking lives. What American could say no to this ad? All Americans care that soldiers are dying and will not be who cares. Of course, no American is going to support soldiers getting killed.
The ad also uses ethos. It calls out Obama's credibility. He says he is risking lives and playing politics. The ad thens says he is not ready to lead. This is an attack on Obama's ability to be president.
Judicial is the branch of oratory being used. The ad is accusing Obama of not caring about the troops because of his wanting to cut of support.

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